FAIRFIELD, Conn. -- In a little more than a month since partnering with Apple, Brad Kimmelman says he’s seen a surge in traffic to listings for his William Pitt Sotheby’s International Brokerage in Southport. “Traffic has increased significantly,’’ Kimmelman said.
“Our listings are also getting traction on Sothebysrealty.com. It’s the most highly trafficked luxury brokerage real estate website in the world.”
Sotheby’s International Realty brand entered into an advertising partnership with Apple as the exclusive real estate advertiser for Apple News, a brand-new application featured on every Apple device running its iOS 9 operating system or later. Sotheby’s International Realty is one of only 20 advertising partners featured on the new iPhone and iPad app, and the only real estate partner.
“It gives us much more exposure,’’ Kimmelman said. “We’re not only accessing the Sotheby’s auction house clientele but, now, also the Apple clients. We are able to get in front of more people in a similar demographic to Sotheby's but not necessarily overlapping. It’s a great way of attracting more visitors to our website and our mobile site. But more importantly, we’re in one more prominent place that our competitors can’t get to.”
Since going live on October 16, the Apple News app has already become the No. 3 overall traffic driving source to Sothebysrealty.com, with 98 percent of the users being new visitors to the site. Google and Facebook are the top two referring sites.
“Apple is a brand that we identify with and is sympatico with our brand and helps us get the message out to more consumers,’’ Kimmelman said. “We couldn’t be more pleased that they chose us as the brand that most closely matches the demographic and the clients they’re trying to reach.”