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The video includes a voiceover praising the construction of new schools and parks. The highlight is a time-lapse view of the construction of the brand-new Bass Pro Shops at Steelpointe Harbor.
The marketing campaign was launched as part of an effort to tell the story of how Bridgeport is getting better every day. Its goal was to boost confidence in the city and its future, specifically among job creators, residents, and investors across the state and beyond.
"I believe that the city's investment in the 'Better' campaign has clearly paid dividends from an investment/development point of view,” said Paul Timpanelli, president & CEO of the Bridgeport Regional Business Council. “Confidence building is a long process and it does not come naturally. To invest in messaging about progress and positive change for Bridgeport informs audiences about the progress that they may not see every day, but clearly has been made.”
Through a competitive bidding process last year, Bridgeport chose two firms – one to focus on digital and web content and advertising, and one to focus on TV and radio content and advertising – to assist with development and execution of the marketing campaign.
“With the city on the verge of a major comeback, we invested in a marketing campaign aimed at showing job creators, investors, and others across the region how Bridgeport is getting better every day,” said Brett Broesder, communications director for the City of Bridgeport.
David Antar, president of A+ Technology & Security, praised the city.
"As a business owner, I am always looking for opportunity. Bridgeport provides incredible opportunity for businesses to thrive,” said Antar. “In the three years since we started doing business in Bridgeport, we have seen unprecedented economic growth, which as a technology and security company is absolutely the right time right place for us.
"A+ Technology & Security is proud to be a part of the City of Bridgeport's future and is committed to their success. Our expansion into a 7,000-square-foot building in the downtown area provides a great location for us to not only support the City of Bridgeport but is perfectly centralized to serve as our New England operations headquarters."
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