Martha Stewart, who launched her business empire while living in Westport, has a new line to her name.
Stewart, who now lives in Katonah, N.Y., is launching a host of clothing and skincare products on QVC, which will be unveiled in the second half of this year.
Stewart’s brand, Sequential Brands Group, has made a multi-year agreement with the retail shopping giant for skincare, fashion apparel and food and beverage lines.
“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” said Stewart in a QVC statement.
“I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”
The new collaboration will feature frequent appearances on QVC by Stewart and a team of her favorite experts as they showcase new products and share tips on how to incorporate them into everyday living.